Channels and as a result of the analysis. Company email list of sales (for that we have to be able to track the on/off interactions) and the behavior of our users. We can decide how to balance the actions to one side (off -on: free shipping costs for x time. Discounts. Etc.) or to the other (on-off: store pick-up. Personalized service. Mobile app for information consultation. Etc.). Strategies to favor online sales over off sales are more evident (shipping costs. Discounts. Pricing policy. Etc.). But how could we do it in the opposite direction? How can we take advantage of something that happens anyway and use it to our advantage? (the famous ropo ( research online. Purchase offline )). What strategies can we use? (in case you read it somewhere else. These strategies are also referred to as o2o ( online to offline) how to use our online strategy to generate offline sales Company email list?

Printable or 'mobile' coupons through Company email list web marketing actions. Email marketing or our mobile app. We can generate discount or promotional coupons that our customers can redeem in our stores. These coupons. Whether physical (printable) or mobile . Contain a scannable promotion code. Which will identify the user and the promotion . And most importantly for measurement. It will allow us to unite online behavior with offline behavior . 2. Order codes sometimes our clients stay in the step prior to the purchase. Sometimes they go there to check what the final price would be. And other times they don't finish the purchase because they have doubts (of whatever kind). To make it easier for the user to complete the purchase. We can generate an order number that unequivocally associates the user with the selected purchase and that we will request when you call us or visit our stores Company email list.

It is normally used to identify the order and finalize the purchase through the call center Company email list. To locate it once purchased or to make claims. But we can also use it to generate sales in our stores. In high-priced products or in which the customer needs to see them before buying them. We can use this number to offer you to complete the purchase at the store closest to your home. In this way the customer has a 'reserve' of your product. The certainty that when they arrive at the store they will know exactly what they need and will be able to try it to decide whether to finally buy it or not. 3. Local offers if we have our database well segmented. We can use it to boost the sales of certain stores. The objectives can be varied. From selling (because they are not selling too much. Because we have a stock that we need to sell to make room for new products). To make it known Company email list.