Public domain traffic refers to traffic on third-party bulk sms service platforms. For example, the traffic in Taobao, Douyin and other products, sharing the share from "people's plates", must make the platform profitable, which is also a profitable business model for large platforms. In addition to the mode of centralization itself, there are two other reasons for the high cost of public domain traffic: One comes from the high input cost: a team has at least 1 art design, 2 customer service, 1 operation, 1 supervisor, and the most basic 5 bulk sms service people have a standard investment cost of at least several hundred thousand a year, and the basic standard has no immediate output; Second, although there is a lot of traffic, there are many competitors: this kind of centralized traffic can only be smashed by money. In order to achieve considerable output and conversion, the investment needs to be more than one million to see a little splash.
The essence of private domain traffic is to bulk sms service transform the "traffic" operation floating in the sky into a more down-to-earth "people" operation . Private domain traffic can be directly reached, interactive, and directly traded. In the past, some merchants did not conduct in-depth operations on users. In addition, the efficiency of user acquisition in social networks has improved, so it is easy to obtain results in private domain bulk sms service operations. The effect from customer acquisition to growth and conversion is obvious. This is also the outbreak of private domain traffic. The reason is also the opportunity for businessmen. With 1.1 billion daily active users, natural social network relationships, and rich B-side service infrastructure support, WeChat is still the most suitable platform for accumulating private domain traffic. 3. How to operate private domain traffic?
In the gameplay of private domain traffic, it has bulk sms service become a standard set of private domain traffic operation routines , using the community or public account as the carrier, acquiring customers and transactions through live broadcast, and converting through WeChat mall . In addition, what are the different combinations of private domain traffic operations? What are the different private domain traffic operation methods? What are the tool requirements for private domain traffic operations? Let's analyze: illions of bulk sms service sales through community and distribution. This is also the case for some large platform models: Pinduoduo, which is positioned at low prices, and the first-name products of the new platform this year, which are positioned as light luxury, all use WeChat group + distribution to directly trade. . Brick-and-mortar store operations can also be used in this way. (2) Functional design: Record performance + online transaction function. That i