The scale of fitness users in China is growing rapidly, but the offline supply side is insufficient. Self-built offline is the only way to cultivate user habits and cut into more offline scenarios. After the Internet fitness industry experienced the O2O and "24-hour self-service fitness" model in the past two years, the "fragmented payment" model is becoming an industry boom. Boutique fitness studios and self-service gyms are the two major representatives of the "fragmented payment" model. Boutique fitness studios focus on "booking on a per-time basis", self-service gyms focus on "low-cost monthly cards", savvy fitness users are constantly educated by the "fragmented payment" model, and the "annual card pre-sale" model of traditional gyms is encountering a crisis.
The core advantage of "fragmented payment" for Internet gyms is to meet the users' needs for "low decision-making costs" for fitness consumption. Under the general trend of consumption upgrades, a large number of "Xiaobai fitness users" have appeared, and Internet fitness uses a "low decision-making cost" model to quickly harvest the incremental market. The new Internet fitness products - group exercise classes and one-to-many personal training, reduce the cost of equipment and improve the efficiency of the gym per unit area.
2. Product introduction
Jiandan Sports is a data-driven, scene-innovative country email list Internet intelligent fitness platform under Weining Technology. It pioneers the business model of Internet + intelligent fitness S2B2C new socialized collaborative network, creating "monthly payment of 139 yuan", "community-based", " 24h operation", "intelligent", "zero sales" smart gym mode! In 2019, the national brand layout will be in 25 provinces and 150+ urban areas. In 2020, it will cover the national market and open 200 stores.
3. Product Features
The mobile terminal intelligent sports fitness APP provides a bridge between the online fitness service content and the offline fitness behavior of users. With the help of the APP's rich fitness courses, community exchanges, live broadcast interaction and other content, the smart fitness APP has taken on a heavy responsibility in solving the problem of "starting to practice" for incremental users and "persistent practice" for existing users.
As smart fitness APP manufacturers launch smart fitness hardware and deploy into offline smart gyms, digital sports technology companies centered on mobile APPs are at the forefront of the industry in creating smart sports and fitness product ecosystems.
At present, the mainstream sports and fitness APPs on the market provide users with a relatively complete digital intelligent fitness experience. They can meet the fitness guidance needs of different groups of people with professional and rich course content, and meet the fitness goals of thousands of people with personalized customized fitness plans. , Encourage users to continue to exercise through community communication, and improve fitness efficiency through exercise data monitoring and analysis.